Sabtu, 21 April 2018

How to Create Online Promotions for a Digital Consulting Agency

How to Create Online Promotions for a Digital Consulting Agency

Image source: https://www.power4consulting.com/Portals/13455/images/contractor-school-19-steps-and-strategies-for-a-lead-generation-website-jimmy-hovey-600px.png

How to Create Online Promotions for a Digital Consulting Agency

The digital age is not done claiming victims in stagnant businesses and industries.

Even the oldest traditional bricks-and-mortar businesses are being disrupted in surprising ways.

Thus, digital consulting businesses simply must walk the walk and talk the talk in maximizing digital methods, starting with the basics like online promotions.

Here are some basics

Dont You Know Who I Am? Do You Know You Are?

Online promotions leverage the near infinite connections to customers of the internet.

First, they give the chance to grow awareness about your brand and company. Second, they give you control over your identity. Even when people dont know a business, a solid marketing plan via online promotions can still create a good impression.

But what will those perceptions be? A good marketing department will have already developed those core ideal. That creates the foundation for any other promotions online or otherwise.

First Impressions Matter

They really do, its how peoples brains work. The first time a potential customer interacts with your business sets expectations and leaves long-lasting impressions.

For digital consultants, that first impression needs to be both online and impressive.

Know your audience

Another way to say this is to do your homework. The internet has given birth to big data. Doing an online promotion campaign only make sense after identifying who the targeted customers are and how to get to them.

Online Promotions Need to Inspire, Prompt, Excite

These online promotions should prompt business leaders to learn more about how to take their businesses boldly and successfully into the digital age.

Digital technologies have enabled all businesses to do more than any other tool in the history of humanity, especially small business and startups. Thats exciting and potential customers need to feel that excitement when they experience your promotions.

Visuals? Yes!

Powerful digital tools unlock the ability to create, distribute and consume bigger and better visuals. No space online should ever be wasted on weak visual appeal.

Visual appeal not only draws more eyes, it also increases perceived value. If it looks expensive, it must be expensive, right?

What will customer see after clicking through to a website is just as important as the initial promotion they saw. This is a good place to go visual as well. Consider a carousel of relevant and compelling images to hook visitors.

Create Content to Impress

Once someone is on a site, something needs to keep them there.

Great content on a site is the closer for a digital operation. This is where a team of inbound marketers can come in and help make the most of the promotional activity.

Sign up now and get the articles you need to show businesses you are the firm they need to step into the digital age.

Related Posts:

Why a Logo Maker Is a Must for Advertising
How to Build a Strong Promotion Strategy for a
The Top Content Marketing Trends Going Into 2018
12 Local SEO Solutions That Will Help You Outrank

How to Create a Strong Promotion Strategy for Your Clothing Business

How to Create a Strong Promotion Strategy for Your Clothing Business

Image source: https://bestemailsolutions.files.wordpress.com/2013/04/email-marketing.jpg

How to Create a Strong Promotion Strategy for Your Clothing Business

Youve spent years coming up with the perfect clothing brand. After studying everything there is to know about fashion culture, youre ready to release your clothing brand to the world!

How exactly are you going to get people excited about it? Its estimated that 8 out of 10 businesses will eventually fold, you dont want to be another statistic.

Thats why its important to come up with a great fashion marketing promotion. By using the right tools, youll get the word out about your clothes and have fans clamoring for your goods in no time!

Not sure where to start? Heres a quick how-to thatll help launch your promotion strategy with a few easy steps.

Understanding The Ideal Customer

Before you can conquer the catwalk at Fashion Week, youll need to understand who youre selling to. Ultimately, your target audience is going to determine how and where you set up your marketing campaign.

For instance, are you looking to sell exclusively to businesses? Or perhaps to consumers? Maybe both? Make sure you have a clear sense of your customer base.

Once youve settled the basics, its time to move on to the more complicated aspects of promotion strategy: demographics.

Every business has a demographic. Those who tend to ignore that demo are the ones who are likely to shut their doors within a year. Dont make the same mistake.

Understand the following about your ideal customer:

Where do they live?
How much money do they make?
What is their age?
Where do they tend to shop?
What sites do they spend their time on?

With this information, youll be able to pinpoint ways to reach your audience.

Set Up a Great Looking Website

These days, a business without a website may as well not exist. Think about how you can leverage your website to really cater to your audience.

For a prime example, lets take a look at the website for Nickis. Take a moment to look over the homepage. A few things will immediately stand out.

For instance, a rotating carousel of brands lets you know the types of clothing they sell. Furthermore, the 3 large images (Girls Boys Babies) lets you know who theyre selling their clothes for.

Why is this such an important feature? Because it takes the guesswork out of browsing. You dont have to wonder whether Nickis has your favorite brand for your child the info is all right there.

Also, make sure you have a blog set up. You can use it to post content, but also advertise to your market. Its a win-win for your business and SEO!

Use Social Media in Your Promotion Strategy

If you want to find your customer base, go where they already are: social media. Millions of people use social media on a daily basis, so finding your customers is all about a few things. First, join public fashion groups.

Be upfront about who you are and what youre hoping to achieve with your business. The contacts in these groups are absolutely invaluable.

Youll also want to make sure youre engaging with your customers on a regular basis. Ask questions and be sure to respond when customers have questions of their own. The more you respond, the more theyll relate to you as a brand.

Final Thoughts on Running a Promotion Strategy

Running your promotional campaign isnt going to be easy or quick. Itll require patience and a ton of learning. Be sure to follow these tips and pay attention to your analytics.

Its okay if you need to make changes along the way! Whats important is that youre getting yourself and your brand out there.

For more great content, be sure to keep checking Article City. Whether you need help learning about websites or want some more marketing tips, were here to help your business grow.

Related Posts:

Why a Logo Maker Is a Must for Advertising
How to Create The Funniest Viral Dog Videos
12 Local SEO Solutions That Will Help You Outrank
How to Build a Strong Promotion Strategy for a

Jumat, 20 April 2018

How to Choose Mold Removal Contractors

How to Choose Mold Removal Contractors

Image source: https://d1fgx5g1npe2ub.cloudfront.net/wp-content/uploads/2012/03/Mold-Removal-Remediation-Kahului-Maui-1.jpg

How to Choose Mold Removal Contractors

Mold can be exceptionally unsafe to your wellbeing. In the event that you come in coordinate contact with Mold, it can be the reason for different hypersensitivities. Particularly kids and more seasoned individuals who have less invulnerability are inclined to get different respiratory related infections and medical issues. In this manner it is critical that the Mold is Removal as right on time as could be allowed. Shape impacts the strength of your family as well as your home. It exhausts the feel of your home and may even harm your exorbitant furniture.

Yet, this doesn't imply that you need to employ proficient help to dispose of mol when you identify it. According to Environment Protection Agency, you ought to have the capacity to expel the Mold yourself if the affected territory is under 10 feet which is around 3 feet by 3 feet. You can do as such effortlessly by your some Mold Removal item openly accessible in market or utilizing a hard brush with some cleanser.

In the event that the affected territory is progressively or the shape is poisonous in nature, at that point you unquestionably require assistance from a specific Mold expulsion contractor. mold removal contractor has practical experience in expelling the form with the end goal that it is appropriately wiped out and in addition there is no probability of it returning.

Before concluding a Mold expulsion contractual worker, you have to see first that there are no industry guidelines or accreditation identified with mold removal. You should choose absolutely in light of reputation and experience of the contractor chicago. Progressively the experience, more are the odds that he is a decent contractual worker. Something else you should see is the specialisation of the contractor chicago. For instance, if the Mold is developing in your home because of intemperate dampness, the contractor chicago ought to know about procedures to take out the main driver or shape separated from simply the shape. In the event that then again, your Mold development issue is packed in the HVAC unit, at that point you will require a Mold Removal Contractor Chicago
who has encounter disposing of shape from the frameworks.

The most ideal approach to discover a mold removal contractor chicago to discover him on web. You can look for contractor chicago in your general vicinity, read about their experience level, specialization and client surveys which will enable you to settle on the best one.

How to Become a Life Coach

How to Become a Life Coach

Image source: http://www.marymorrissey.com/images/become-a-life-coach/become-a-life-coach.jpg

How to Become a Life Coach

If youve found this article from a Google search, I assume that you are already familiar with what a life coach is. Even if you are, reading my article "What is a Life Coach" will provide you with valuable information on what exactly a life coach does, how coaching contracts work, what typical coaching formats look like and how you might want to focus your business as you consider becoming a coach.

This article is geared towards the logistics on what you can do to become a life coach and start your own business.

What Credentials do I Need?

At the risk of turning people off to life coaching in this article, I am going to give you the facts about people that are calling themselves coaches. Truth be told - there are NO job requirements to become a coach. Sounds scary huh? Put a sign up, print some business cards, call yourself a life coach and you are good to go. Pretty easy business to build eh?

Lets take a bit of a closer look here. What I am really saying is that by law, no professional certification is required for someone to call him or herself a life coach - or coach (often the word life is either omitted or replaced with a different word such as executive, wellness, lifestyle management or business). So unlike a psychologist, a physical therapist, registered dietician, a contractor, or a lawyer, the state and country (USA) does not recognize a life coach as a credentialed profession. Therefore, no license is required to call yourself a coach (at least as of the date this article is posted).

Lets look at some other examples of similar professions that might fall into the same category. How about that big one of consultant. There are lots of consultants out there consulting on everything you can think of - typically a consultant needs no license to be a consultant, just experience doing so. Similar to a coach, a consultant with no experience at all can draft up a business card and start doing business. Of course the big question is whether or not youd be able to sell anyone on your services given that background. A computer consultant would probably have trouble selling themselves if they knew nothing about computers!

Before Calling Yourself a Coach

If you are intending to call yourself a coach, please understand what it means to give yourself that title. Without government regulations, I admit you can stake your claim at coachhood with relative ease, however its a discredit to the professionals with years of experience and training if you simply use the word as an allure for clients and in any way you are misrepresenting what the coaching profession is all about. Id suggest reading a coaches code of ethics (the ICF offers a good one here) to see if what you are offering could truly be considered coaching.

One problem that I see is that many people who are misrepresenting the profession do not even recognize what it means to be a coach. Ive seen MLM (multi-level marketing) companies give their marketers buttons to put on their shirt stating Wellness Coach - when all they know is a couple of herbal supplements that the company sells. Ive seen Real Estate Agents call themselves Real Estate Coaches because they wanted to differentiate themselves from the crowd of agents. Clearly these people are marketing themselves as coaches with little understanding of what a coach really does. If youve read this far it shows youve got a true interest in becoming an ethical coach and Ive no doubt that you are doing your homework!

What Background do I need?

This is an interesting question. Coaches come from all backgrounds. As previously mentioned there are coaches in the health and wellness world, in the executive development world, relationship coaches, coaches for families with children that have special needs, stress management coaches - the list goes on and on. Of course there are many coaches that cross pollinate and have several areas they focus on.

If you choose to focus your coaching on a specific area - lets say parenting troubled teens, then its a good idea that youve got a background of working with troubled teens so that you can best understand your client. Now a pure life coach is committed to recognizing that a client has their own answers and that the coaches job is to empower the client such that they see this clearly for themselves. Therefore, a coach is a generalist - their training and skill is really in communicating with people such that they can identify and build appropriate goals and actions that fulfill their dreams. If you naturally have this skill, youve got the greatest asset that a life coach needs. Some people have an innate tendency to be coach. If you dont naturally have this skill, rest assured that wish practice you can develop it.

What Education if any Should I Get?

If you are considering becoming a coach, I definitely recommend that you get training. A coach training program often has coaching and mentorship not only on how to be a better coach, but also on how to build your business. Whether or not you choose to go through a full coach training certification program is a big decision as it will typically involve a commitment of 1-3 years, up to $15,000, and will require that you obtain between one and two hundred client hours to become certified. Prices, times to certification, and program depth and intensity vary greatly dependent on the program you choose.

Typically after an introductory class, you are encouraged to begin enrolling coaching clients. Therefore, you can charge what you are comfortable charging while you are going through the certification process (remember, you dont need a license to be a coach). I wish I knew the percentage of professionals out there calling themselves coaches that have gone through a certification program. I am sure that someones put an estimate out there but Ive yet to find it. My suspicion is that it is less than 1/3 of all coaches. So being a certified coach differentiates you for sure, however at the moment a typical coaching client probably would not know the difference.

If you elected not to become certified, my recommendation would be that you take some introductory courses, become familiar and comfortable with what coaching is, then try your hand on clients willing to work with you. If these classes are too expensive, read through this whole blog, read as many books as you can find on coaching and develop a toolset which you can stake claim to and comfortably use to team with clients to promote their advancement and self discovery. Make yourself an expert coach based on the knowledge of what a coach is and what they do.

I remember having a conversation with one woman that a friend referred to me. She wanted to change careers, she was very interested in life coaching and she felt she had been coaching friends and co-workers for years. She did have a good understanding of what life coaching was. Furthermore she said she new a number of people that would be willing to pay her for coaching! As I coached her, all she needed to hear was herself confirming that it was OK to get started - even if she had doubts and worries as to what a formal coaching session would look like. She had a fantastic motivation to learn regardless of whether or not that would be in the framework of a credential program (and I dont know if she elected to enroll in one).

What is the ICF

The ICF (International Coach Federation) is the leading coach credentialing agency on the market. Many coaches have opted to become a member of the ICF (by paying an annual fee to be a member), but this is certainly not a requirement to be a coach. The ICF is strongly supportive of coaching becoming a licensed field - similar as to what you see with psychologists etc. Clearly they have incentive as they would be the leading credentialing agency and this would greatly increase their membership. Many coaches believe that this will come to fruition in the next 5-10 years. At that point in time its likely wed see a large decrease in the number of people calling themselves coaches as well as an increase in the credibility and the stature of the industry.

I present this because if you did elect to go through a coach training program, the ICF provides a list of programs that are accredited. By training through one of these accredited programs, it is expected that your certification would be grandfathered into the status of a certified coach should a license become required. This might be one thing to consider as you contemplate what level of training and education you would like to participate in as well as who provides that training.

In Summary

To summarize, if youve been considering becoming a professional coach (life coach), its important to educate yourself on what a coach is and is not. There is a lot of information on the internet available (much on this site) that can provide you with a foundation for understanding coaching models and how to be coach.

Legally, at this point in time, there are no requirements to obtain a certification or license for someone to begin calling themselves a coach (in that regards, its similar to consulting). If you would like to begin coaching on a specific topic, its great to have a background on that topic but make sure that you know why you are differentiating what you are doing as coaching rather than consulting.

Educationally there are many coach training programs available. I suggest that you attend at least some coaching courses (or hire your own coach) such that you begin to understand how coaching works. If you do elect to go with a coach training program, a good thing to consider would be whether or not is is recognized by the International Coach Federation such that you will not to become re-certified in the future should this become an industry requirement.

I hope this answers your first set of questions on how to become a life coach - I am sure it will lead to more questions. Ill provide more coaching tips, tools and suggestions throughout the course of the year on this website- so visit often. Till then

"If youve found this site useful, please link to it so that others can benefit!"

Be Well

Written by Doug Nau, www.i-grow.net

How To Become A High-Paid Marketing Consultant Or Copywriter - FAST! Part 2

How To Become A High-Paid Marketing Consultant Or Copywriter - FAST! Part 2

Image source: http://www.gogofinder.com.tw/books/pida/1/s/1372214534KXRve4Rj.jpg

How To Become A High-Paid Marketing Consultant Or Copywriter - FAST! Part 2

Question: Dan, if you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?

To answer your question, I'll assume you're a junior copywriter or marketing consultant.

When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners. I'd go to networking events and try to get business. (Sucks!)

Sometimes I'd do a little 'switchcraft' and call the companies who sent me direct mail letters.

Before I had a track record, I wrote a lot on a results-oriented basis. This is also know as a 'sink or swim' or 'thrive or starve' approach.

I'd write an ad or sales letter for a client, with the guarantee that if the ad didn't work, I didn't get paid. If the ad did work, I'd receive a flat fee.

Once I'd proven myself as a credible, conversion-oriented copywriter, I switched to requesting compensation based on a percentage of the sales.

Ultimately, I changed to a flat fee, plus a percentage.

It wasn't easy. It's a good thing that 'thin is in' because I've been through a lot of lean and hungry months. I got ripped off so many times I can't even count them. Understand... I'm not saying this is what you should do, but that's what I DID.

In the beginning, you have to be pretty much shameless and willing to check your ego at the door.

Be prepared to take on any kind of job for any kind of price.

You want to make yourself damn busy. You want the law of supply and demand to work in your favor.

Your goal is to build up a portfolio of satisfied clients as quickly as humanly possible.

If it soothes your wounded ego, think of the process as 'earning as you're learning.' By taking a wide variety of jobs, you'll not only hone your skills a hell a lot faster, you'll also build up a reputation as someone who's 'earned his chops.'

And don't forget to collect testimonials.

Success breeds success.

Ultimately, just like me, when you're in demand, you'll be able to name your own price and do business on your own terms. If a prospect has a problem with how much you charge, you don't need to have a problem with them.

All you have to say is, NEXT!'

Don't worry, if you're good at what you do, you don't have to 'settle for less.' (If you're not good at what you do, and aren't striving to make yourself better, you have no business being in business.)

Here's another plus about providing good value: your clients will tell other people about you. You won't have to go looking for clients; clients will come looking for you. That's the position you want to be inat the head of the 'receiving line,' picking and choosing your clients.

Your skills are in demand. The business world needs good copywriters. And good copywriters are rare. So the pro's in this profession are always in high demand.

As a marketing consultant or copywriter, you're better off if you don't have to engage in actively persuading prospects to hire you. You're in a much more powerful position, of course, if they come to you.

An excellent way to make yourself the 'go-to' writer that everyone wants is to establish yourself as an expert. Writing a book, creating a website and speaking at events are all excellent ways to gain a reputation as 'Miss Information' or 'Mr. Know-It-All.'

Kamis, 19 April 2018

How to Become a Consultant

How to Become a Consultant

Image source: http://www.practiceofthepractice.com/wp-content/uploads/2015/03/HOW-TO-BECOME-A.png

How to Become a Consultant

One of the options available in your business is to take your valuable expertise and step into the role of a consultant.

Being a consultant is essentially taking what you know and appropriately applying it to the client's situation to give informed advice.

When I work with a client to build revenue in their business, or even to determine what business they want to start, I always turn the process at some point to leverage.

The idea of leverage is pretty simple: how do you make use of what and who you already know? In the context of skills and experience, what is it in that mix that you can utilize for your and your business' best advantage?

One way to do that is to become a consultant.

You may already have built a lot of expertise in your career. Any job you have ever had has allowed you to learn and to apply what you know.

When you have developed a broad perspective, by multiple roles within an organization or by moving to different organizations, and also by extensive experience, either by years or by variety, you bring a unique perspective.

That background is a good foundation to the consultant role.

If you have an interest in teaching and giving advice, and either have or want to develop the confidence to do so, you may be able to work as an independent consultant.

If you are someone who has worked in the corporate setting for years, even if you are ready to retire from that environment, you may well have the capacity to take on this role. You can build an entire business around it.

Consulting back to your former corporate colleagues also has the added benefit of being well compensated. Like any business, as long as you add value, you can continue to grow your business in that role.

Being a consultant requires a high level of people skills. Relationships are part of the consulting process, both in terms of obtaining and delivering necessary information and advice. One of the challenges in consulting is that you have no direct authority, yet you want people to listen to your advice and act. Something is demanded of you in those relationships: to know yourself and be authentic.

That place of authenticity is the perfect place to come from to enact another aspect of a consultant's role: to influence. When people know that you are real, that you are being present to them and their situation, your power to influence greatly expands.

Like any good teacher, part of your role as a consultant is to build your client's capacity to make assessments and answer their questions on their own. You're teaching them how to eventually become independent of your advice.

Consulting is a way to be helpful, to show others a way through their challenges. It is a way to use what you know to make things easier for others.

Peter Block, the guru of consulting, once wrote: "Consulting at its best is an act of love".

What an amazing way to be in your work. Will it be your way?

How To Beat The Lowest Home Loan Rates (taux hypothecaire)

How To Beat The Lowest Home Loan Rates (taux hypothecaire)

Image source: http://lowest-rates.ca/wp-content/uploads/2016/10/pay-off-faster.jpg

How To Beat The Lowest Home Loan Rates (taux hypothecaire)

Make sure you choose the right home loan strategy for you. You will be amazedat how much you will save if you concentrate on the right mortgage strategy, rather than concentrating on finding the lowest interest rate. Differences in interest rates are peanuts compared to the tens of thousands of dollars you will save with the right mortgage strategy. (Read How to beat the best rate! to see how this works.)

What's the right mortgage strategy? Well, you probably can't answer that question for yourself. What you can do is consult a mortgage specialist who specializes in custom mortgage packages. Why do you need to do this? The main reasons are:
- We don't know where interest rates are going.
- Economic conditions, both present and future have to be considered.
- A mortgage strategy is a complex, uniquely personalized approach that takes each borrower's situation into account.

All of these factors, and more, will be taken into consideration when you sit down with your personal mortgage consultant. He has the proper training to understand what affects interest rates, which mortgage products are available as well as current economic conditions and, most importantly, he has been trained to use this knowledge as it applies to each client's given status.

It takes years of study to understand the fluctuations of interest rates and there are economists who specialize in only that. Here is what the layman needs to understand about the basics of interest rates:
Interest rates follow an upward trend for a given period of time, they follow a downward trend for a given period of time, and the remain stable for a certain period of time. We have seen this trending in action from 1950 to 1980 when interest rates were rising, from 1982 to 2003, when interest rates were falling and from 2003 to 2006 when interest rates stayed in a fairly narrow range. If you do not understand how this works, you will end up paying too much for your total home loan costs.

Next, you have to understand the rules of interest rates:
Interest rates reflect inflation. If there is an increase in the consumer price index, interest rates should increase.
Interest rates are tied to a country's economic performance. A strong economy will mean higher interest rates, since there is a higher demand for money, and a weaker economy will mean decreased interest rates, since the demand for money will go down. It is also important to understand the rules of interest rates. Interest rates follow two rules, one, that interest rates are reflections of the inflation rate, and two, that interest rates are closely linked to the economic performance of a country. What does this mean? If the inflation rate(the consumer price index) goes up, rates will go up, if the economy is strong, interest rates will go up. (Of course, the opposites are also true.)

The exact prediction of interest rates is almost impossible. We have seen interest rates increase over the last thirty years, with the average rate being 9.25%. Today, however, it is at about 5%. Perhaps at this interest rate level, you think it would be wise\a good idea to consider a 5 year fixed mortgage. But if you had done that over the prior historic period, it would have been a disaster.

There are quite a few mortgage strategies that mortgage brokers have to choose from. An expert mortgage professional can pick and choose from this mixed bag of strategies and design the perfect one for you.

The basic mortgage strategies are:
- A five year fixed term loan, renewed five times (5 times 5)
- A 15, 20 or 25 year fixed rate mortgage (Long term).
- A mortgage with an interest rate that varies, based on the Bank of Canada base rate. (Variable rate)
- Deduct interest paid on the mortgage from personal income tax (Smith Maneuver)
- Use the equity in the residence to add to retirement income. (More retirement)
- Calculate the difference between saving for a 5% down payment while paying rent and taking out a larger loan and avoiding rent during that period.(No down payment)
- Fix credit using a mortgage in order to establish better credit later on. (Less than perfect credit)

The secret is to find the right strategy or mix of strategies for the borrower. In doing so, a mortgage broker can save a client a lot on the cost of the mortgage.

That's what a mortgage broker will do when he meets with a client. Each person's individual requirements and dreams are discussed, and then any mortgage strategies that may be open to him are applied to his situation, under the present and anticipated economic conditions. Not taking these steps with a professional mortgage broker can result in paying too much. A consultation is free, not having a consultation is very expensive.

How Illegal Fee Sharing May Cost You Your New York Medical License

How Illegal Fee Sharing May Cost You Your New York Medical License

Image source: http://www.urban75.org/blog/images/comacchio-ferrera-italy-13.jpg

How Illegal Fee Sharing May Cost You Your New York Medical License

What does New York Law Say About Medical Fee Splitting?

Generally, New York law bans fee splitting in the practice of medicine. This prohibition applies to both corporate and individual settings. Specifically, New York Public Health Law section 4501(1) expressly forbids both businesses and individual practitioners to practice medicine for profit in a manner that includes "the referral or recommendation of persons to a physician, dentist, hospital, health related facility, or dispensary for any form of medical or dental care or treatment of any ailment or physical condition." The law also prohibits physicians and other health care professionals and facilities "to accept for medical or dental care or treatment any person referred or recommended for such care or treatment by a medical or dental referral service business located in or doing business in another state if the medical or dental referral service business would be prohibited... if the business were located in or doing business in New York." In simple words, it is prohibited to give or accept fees for patient referrals.

Does the law make any distinction between individual and corporate practice of medicine when it comes to sharing fees?

In New York, businesses and non-profits organizations are not allowed to practice medicine per se unless they are so certified by the Public Health Council. Therefore, any New York physician who shares or allows others to share in the fees for medical services with a business entity will be disciplined under NY Education Law section 6530(19). Illegal fee-sharing involving business entities may take many forms. For example, in a recent case, the court held that payment of a portion of physicians' income from their private clinic practice to a university as a condition of the physicians' employment with the university was an illegal fee-splitting arrangement where the physicians were not employees of the university faculty practice corporation, and the university was not providing the physicians with salary, employee benefits, facilities, supplies, staff, or malpractice insurance. (Odrich v Trs. of Columbia Univ.) Illegal fee-splitting does not always involve money payments. Giving or receiving any valuable benefit such as credit, omission, discount, gratuity, etc. may qualify as fee sharing.

So what is corporate practice of medicine or illegal fee splitting?

By way of example, several court cases demonstrate corporate practice of medicine and illegal fee splitting. In one case, a doctor entered into an agreement with his technicians that provided that the technicians would perform EEG and ECHO tests and the doctor would pay them 50 percent of the fees for the tests. In another case, a corporation employed doctors and provided them with office space and equipment in exchange for a percentage of their income. Another example is one of a physician who had his license suspended for paying referral fees to a women's health center that had been referring to him patients for abortions.

Are there any exceptions?

Yes. The law permits physicians to practice medicine and share fees through partnerships, professional corporations, university faculty practice plans, hospitals, HMOs, and employee/student health programs. While permitted, such arrangements are subject to limitations. For example, a physician who is not a member of a partnership may not share fees with the partnership. What about paying salaries to employees? Paying salaries to employees is not illegal fee sharing unless the salaries are contingent on the physician's income and are a certain percentage of the income. Fee sharing with another physician is permitted under certain circumstances, such as in the case with a consultant or professional subcontractor.

Is it a problem for a physician to employ a billing company or a collection agency?

That depends on the type of the agreement between the physician and the billing company. By default, many billing businesses prefer a contingency-based model where they charge the doctor a percentage of the doctor's income. While permissible for the billing companies, such practice is a sure way to professional discipline for the physician. The right way would be to arrange for a fixed rate representing fair market value of the services. However, this is different with the collections agencies. Paying collections agencies on a contingency basis depending on the amount recovered is not illegal fee-splitting.

What are the legal consequences of violating the fee-splitting laws and corporate practice of medicine?

In the latter case, since businesses are not allowed to practice medicine, such practice is considered "unlicensed practice of medicine", which is a class E felony. If convicted, the defendant may serve between one to four years in prison and incur monetary penalties. The entity itself will be dissolved. Physicians who enter into contracts with unlicensed business entities may be charged with fraudulent practice of medicine or practicing beyond authorized scope and be subjected to professional discipline. Illegal fee-splitting is a professional misconduct and any physician found to have violated the fee sharing rules will be disciplined.

Rabu, 18 April 2018

How Does Diversity In The Workplace Affect You

How Does Diversity In The Workplace Affect You

Image source: http://dynamicmanagement.theblogpress.com/files/2015/03/Mosaic-Workplace-Cultures.jpg

How Does Diversity In The Workplace Affect You

I know that diversity in the workplace has been a big topic of conversation ever since the early 1990s when research supported the demographics that, by the year 2000, 85% of the entering workforce would be female, African-American, Asian-American, Latino, or new immigrants. The fact that white males would be a minority entering the workplace was a wake up call for corporate America. How have we done since then?

I suggest that there has been definite improvement in the area of hiring but it seems that once women and minorities are hired, there are informal, relatively unconscious systems in place that prevent advancement of the minority worker or women, even today. If there is to be a true advancement in the area of valuing diversity, then the system must be revised so that there truly is equal opportunity for advancement for everyone, including the white male.

I am not advocating for a system that promotes workers who are incompetent to meet some type of quote system. What I am suggesting is that management begins to closely examine the formal and informal systems that are in place that prevent advancement by women and minorities. Of course this is a monumental task and many would like to believe that it is unnecessary---that there is no problem here. That is part of the problem. On the surface, it seems that things or improving, however, under close scrutiny there are many flaws.

Why would a company make a commitment to this self-introspection? Wouldnt it make things worse before they got better? The answer to the second question is quite possibly yes. The answer to the first question is bottom line dollars and cents, as well as the fact that it is the humanitarian thing to do.

America is a multicultural nation that is becoming more multicultural daily. That is a reality. Unless a company intends to market and sell to only mainstream America, the contributions of minorities and women in the workplace are invaluable. This does not even begin to touch on the advantages of diversity for the global market!

Addressing the diversity issue is a three-part one.

The first step is what I call Awareness.

This is a time for individual self-reflection for each member of the workforce. There are many skilled training programs available that are designed to raise the awareness of the individual. If this step is missed, then taking the next two steps will be ineffective.

Individuals must develop a certain amount of empathy and understanding for the experience of being a minority in the country. With this empathy and understanding, a new motivation will develop to learn more and to be in tune with the needs of female and minority workers on the job. Even those who believe that they are aware and knowledgeable will be surprised at how much they really dont know.

The second step involves honoring, respecting and valuing the diversity of each individual.

Diversity is so much more than race and ethnicity. It has been defined as a total way of life and is learned. Take a white person and have him raised by African-American parents, and his culture will be that of African-American. Conversely, a black child raised by Caucasian parents will have a Caucasian culture.

President Barack Obama is another example. Here we have the child of a black father and white mother who was raised primarily by his white grandparents and white mother. He is "diversity personified." Yet, mainstream media continues to portray him as "the first Black-American President of the United States". Media perpetuates racial division rather than promoting racial blindness. How will we ever move forward?

When difference is truly honored, respected and valued, no longer are people concerned about who is right and who is wrong. There is a place for everything and no one is wrong. What works best in one situation may not work best in another. Everyones opinion is valued. Instead of shutting down when differing views are expressed, the new paradigm is to listen for the wisdom in the difference and the means to incorporate it into the way things are currently done for the good of all.

The final, and perhaps the most difficult, stage is to examine the systems that are already in place. One of the systems that has continually been blamed is that to get along in the world of work, women and minorities need to act like white males. It is this acculturation that will currently get a person ahead.

This is fine in the short run for the company, however, in the long run, when embracing difference, having workers who are comfortable with their own culture and can bring with them the advantages and benefits from that culture into the workplace is invaluable. Also, setting it up so minorities and females realize that they must acculturate on the job is not a good thing for the worker. People want to be their authentic selves in all situations and why shouldnt they be permitted to be that unless it interferes with the quality of the products or services produced?

There are several other systems in place of which most in management are completely unaware. It generally takes a consultant from outside the system to come in and do a complete analysis of what is working and what is not. Once the areas for improvement have been identified, then the real work begins!

There are some companies in America who have been working on workplace diversity for years and are still striving for higher levels. To truly be committed to the process is probably a lifetime commitment. Diversity appreciation is more of a journey than a destination.

How Do You Set Consulting Fees

How Do You Set Consulting Fees

Image source: https://qph.ec.quoracdn.net/main-qimg-a03abe203cc5295c2c0f3451f3012afa?convert_to_webp=true

How Do You Set Consulting Fees

One of the most frequent questions I receive from those who are trying to start or grow their own consulting business is: "How and what do you charge clients for your consulting services?"

The ways of billing clients are numerous. There are hourly rates, by-the-job fixed rates, contingency or performance arrangements, flat fee plus expenses, daily fee plus expenses, and many other methods of charging for your consulting services. Which one is best?

Let us consider some ways of billing for your time.

1. Hourly or Daily Rate

Many consultants charge by the hour or day. To establish an hourly or daily rate, they try to calculate the number of billable hours in a year. Many hours will be spent marketing and in administrative and other functions, so this time is not chargeable to the client. As well, vacation time, holidays, sick days, and so on, can not be directly billed to the client.

Consultants, like other businesses, must charge enough to cover their overhead expenses and also earn a profit. If a consultant wants to earn twenty-five dollars per hour of working time, he (or she) might have to charge one hundred dollars per hour to the client. This assumes one half billable hours and fifty percent overhead and profit.

Your hourly or daily rate may be limited by what your competition charges, especially if you have not positioned yourself as different from them.

2. Fixed or Flat Rate

Some consultants charge by the job or a flat rate. For example, a tax consultant might charge three hundred dollars to prepare a tax return for you and your spouse, including an unaudited income statement for your business from information supplied by you. If the consultant takes only one hour to do this, he grosses three hundred dollars per hour. If, though, the tax consultant miscalculates the time required, he could take twenty hours to complete the job and make only fifteen dollars per hour.

Of course, consultants can also make a profit on the labour of their employees or subcontractors.

Many consultants claim to make more on a flat rate than on a hourly basis. Advantages include being able to give a quote to the client up front and less disputes on price (as the total bill was agreed upon in advance).

To protect yourself on flat rate assignments, always limit the scope of your engagement to something that you can calculate easily.

For example, if you are asked to give a quote for setting up a website for a business, you might break this project into smaller assignments.

First, you could give a quote for preliminary research and recommendations. Estimate the time required to meet with the client, learn about his business and goals, develop strategies and a budget, and prepare recommendations on how to proceed. Then, give the client a quote (perhaps in the form of a one page letter agreement or proposal). Upon acceptance of the offer by the client in writing, you may proceed with this phase of the project.

Some consultants collect one-half of their fee up front and half upon assignment completion for each phase of the consulting project.

If the client doesn`t like your recommendations, at least you get paid for the work you did. Perhaps you can charge him to prepare alternative suggestions.

If your website project was not broken into smaller steps or assignments, you could find that you spent way more time on the project than anticipated.

Also, you might not find out until you present your bill for the whole project that your client won`t pay, either because he is not satisfied with the results or because he is unable or unwilling to pay.

Breaking down a project into smaller assignments helps you estimate more accurately and limits your financial exposure.

3. Contingency or Performance Arrangements

Sometimes clients will ask you to become their partner. If you do, you are no longer an objective consultant.

What if your client asks you to do management consulting for twenty-five percent of the net profits Will there even be any profit by the time he writes off his car, home office, entertainment, travel, wages to self and family members, and other expenses

On the other hand, if you are a marketing consultant that is absolutely certain that you can increase a client`s sales, you may feel confident charging a fee based on the increased sales volume of the client. Are you sure your client will co-operate with you in the attaining of this goal

Some consultants charge a flat rate plus a percentage of ownership or profits for their services.

Fees based on contingency or performance arrangements are risky. Most consultants are better off charging a fair price for their services and leaving the risk of the client`s business to the client.

4. Value Based Fees

Sometimes consultants can justify fees based on their value to the client. For example, if you save a client one million dollars in taxes, your fee may be higher than normal to reflect the value of the services rendered.

You might pay an accountant or lawyer a fee of fifteen hundred dollars based on time for certain tax related services. What would you be willing to pay to legally save an extra million dollars in taxes Ten thousand dollars, one hundred thousand dollars, or more

Can you apply this information to your own consulting practice Is there some particularly valuable service that you can render that would justify premium rates

However and whatever you charge, be sure that your fee is a good value for your client and also compensates you fairly.

How Do You Set Consulting Fees

How Do You Set Consulting Fees

Image source: https://image.slidesharecdn.com/financialplanforsmallbusinesses-140502001433-phpapp01/95/financial-plan-training-and-templates-6-638.jpg?cb=1449365500

How Do You Set Consulting Fees

One of the most frequent questions I receive from those who are trying to start or grow their own consulting business is: "How and what do you charge clients for your consulting services?"

The ways of billing clients are numerous. There are hourly rates, by-the-job fixed rates, contingency or performance arrangements, flat fee plus expenses, daily fee plus expenses, and many other methods of charging for your consulting services. Which one is best?

Let us consider some ways of billing for your time.

1. Hourly or Daily Rate

Many consultants charge by the hour or day. To establish an hourly or daily rate, they try to calculate the number of billable hours in a year. Many hours will be spent marketing and in administrative and other functions, so this time is not chargeable to the client. As well, vacation time, holidays, sick days, and so on, can not be directly billed to the client.

Consultants, like other businesses, must charge enough to cover their overhead expenses and also earn a profit. If a consultant wants to earn twenty-five dollars per hour of working time, he (or she) might have to charge one hundred dollars per hour to the client. This assumes one half billable hours and fifty percent overhead and profit.

Your hourly or daily rate may be limited by what your competition charges, especially if you have not positioned yourself as different from them.

2. Fixed or Flat Rate

Some consultants charge by the job or a flat rate. For example, a tax consultant might charge three hundred dollars to prepare a tax return for you and your spouse, including an unaudited income statement for your business from information supplied by you. If the consultant takes only one hour to do this, he grosses three hundred dollars per hour. If, though, the tax consultant miscalculates the time required, he could take twenty hours to complete the job and make only fifteen dollars per hour.

Of course, consultants can also make a profit on the labour of their employees or subcontractors.

Many consultants claim to make more on a flat rate than on a hourly basis. Advantages include being able to give a quote to the client up front and less disputes on price (as the total bill was agreed upon in advance).

To protect yourself on flat rate assignments, always limit the scope of your engagement to something that you can calculate easily.

For example, if you are asked to give a quote for setting up a website for a business, you might break this project into smaller assignments.

First, you could give a quote for preliminary research and recommendations. Estimate the time required to meet with the client, learn about his business and goals, develop strategies and a budget, and prepare recommendations on how to proceed. Then, give the client a quote (perhaps in the form of a one page letter agreement or proposal). Upon acceptance of the offer by the client in writing, you may proceed with this phase of the project.

Some consultants collect one-half of their fee up front and half upon assignment completion for each phase of the consulting project.

If the client doesn't like your recommendations, at least you get paid for the work you did. Perhaps you can charge him to prepare alternative suggestions.

If your website project was not broken into smaller steps or assignments, you could find that you spent way more time on the project than anticipated.

Also, you might not find out until you present your bill for the whole project that your client won't pay, either because he is not satisfied with the results or because he is unable or unwilling to pay.

Breaking down a project into smaller assignments helps you estimate more accurately and limits your financial exposure.

3. Contingency or Performance Arrangements

Sometimes clients will ask you to become their partner. If you do, you are no longer an objective consultant.

What if your client asks you to do management consulting for twenty-five percent of the net profits? Will there even be any profit by the time he writes off his car, home office, entertainment, travel, wages to self and family members, and other expenses?

On the other hand, if you are a marketing consultant that is absolutely certain that you can increase a client's sales, you may feel confident charging a fee based on the increased sales volume of the client. Are you sure your client will co-operate with you in the attaining of this goal?

Some consultants charge a flat rate plus a percentage of ownership or profits for their services.

Fees based on contingency or performance arrangements are risky. Most consultants are better off charging a fair price for their services and leaving the risk of the client's business to the client.

4. Value Based Fees

Sometimes consultants can justify fees based on their value to the client. For example, if you save a client one million dollars in taxes, your fee may be higher than normal to reflect the value of the services rendered.

You might pay an accountant or lawyer a fee of fifteen hundred dollars based on time for certain tax related services. What would you be willing to pay to legally save an extra million dollars in taxes? Ten thousand dollars, one hundred thousand dollars, or more?

Can you apply this information to your own consulting practice? Is there some particularly valuable service that you can render that would justify premium rates?

Selasa, 17 April 2018

How do Search Engines work

How do Search Engines work

Image source: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmuBSS-lP-DG-JxDa_eLCm5XiihH_mmVHsg37QJrLB4axhmitTfLtNIa8r35Mu59H-5ZPJH0l5bVDljFV2S29RxgOMgrLyyDPJnOtLxUlsjjUWRV7qVGrzyPHK9phRA4nA8a3HgtUZcEPT/s1600/img006.gif

How do Search Engines work

We are very familiar with websites like Google, Yahoo, Bing.
We use these sites to get the information we need. As soon as we search for something, based on the keyword we use, we get results on the browser which are related to that keyword. So, in this way we see may websites which are matching to our keyword. The results are web pages and the box where we put the keyword is the search engine. Its known to everyone that among all the search engines, Google search is the number one. So all our effort goes for www.google.com so that our website appears on the first page. People hardly visits the 3rd or 4th page. So all eyes on the first page.
Search results

So how does these search engines work? The method is quite complicated. Thousands of skilled people are working round the clock using some powerful software and algorithms. All the search engines has powerful database where they keep all those images, videos and documents in a much arranged way. As soon as we search for something, matched images or content appears. For example, an image stored in the database has name, and if we enter a keyword with the same name, we will see that image along with the website that contain the page. This task of collecting data by the search engines from different websites is called crawling. To perform crawling all the search engines use a software/algorithm which is called search crawler. Different search engine has different search crawler name. For example, google named it googlebot, yahoo named it Yahoo! Slup while bing calls it bingbot(also known as msnbot). These bots visits all the websites and collect data continuously. When a website is visited by this bot, its considered that the website is being indexed by the search engine. Once a website is indexed, the keywords found on that website will be shown in the search result. However, the website might not appear in the first page rather it will be on later pages.

So the question is, how can that website will appear in the first or second page? It depends on many factors. One of them is the search crawler visit. The more frequently the search crawler will visit the website, more up front the site will be placed in search result pages. So this is the basic! The more frequently you will make the bot visit the targeted site the more front that site will be placed. This is called search engine optimization (SEO). There are 2 types of SEO. On-page and Off-page SEO. Both are equally important for optimization. So there you go, as soon as you open a new website your target should be how to make the site appear on the first or second page. To do so, you need to perform search engine optimization.

How Can You Become a Justine Consultant and Work Flexible Hours

How Can You Become a Justine Consultant and Work Flexible Hours

Image source: https://www.ahousefullofsunshine.com/wp-content/uploads/2016/08/Moms-who-earn-30K-FB-image-1024x536.jpg

How Can You Become a Justine Consultant and Work Flexible Hours

As a leading South African direct-selling company, Justine gives thousands of women the opportunity to start and run their own home based businesses and determine their own incomes. Their beauty products are specially developed for the South African customer for the harsh African weather conditions.

Justine South Africa merged offices with Avon and work on more or less the same principles, although Justine is proudly South African. As a widely known and used beauty and skincare product for the people nationwide, relationships between consultants and customers evolve to where the needs of the customer gets thoroughly understood.

So why would you want to become a Justine consultant?

There are many reasons to this question but the most attractive is the flexible hours and flexible income. Once you become a consultant you are your own boss, but yet you are not on your own when you get stuck, you will receive plenty of help from your business leader and sales manager to help you with ideas to grow your business. Should you need skincare training of the products, no problem, you will receive this for free.

What are the other benefits?

Working for yourself with flexible hours, it's usually the case that the more you work the more you get paid, however, with network marketing opportunities like this, it's working smart that counts and not always just working hard. Every category of products you sell, you receive a percentage of commission. On all skincare products you sell, you get 25% commission, that's R250 for every R1000 order.

Justine's products are of the highest quality and once you show someone the brochure, chances are they will place an order with you. The brochure and sales material are designed to show the products off and to help the customers decide what they need for their skin texture. The products basically sell themselves.

Your growth in this business is not restricted to only becoming a consultant, after 3 months of being a consultant you can apply to become a business leader. You will then be invited for an interview and after all is done and said you will be able to recruit consultants in your own network.

This is how you leverage your time, you help other people buy at discount or sell with commission the products they learned to love. You help them just as you have been helped and in turn you get compensated for up to 13.5% of their total sales. Let's look at this example, if you have 50 people in your team and they average sales of R1000 each, that's R50000 in sales and you get 13.5% commission which totals to R6750 per month commission for you.

So how do you become a Justine Consultant? Find a Justine Business Leader who have found success themselves and ask them to instate you as a consultant. The business leader will answer all the questions you may have and help you get started on your way to success.

How Can Companies Save Big on Recruitment

How Can Companies Save Big on Recruitment

Image source: http://sd.keepcalm-o-matic.co.uk/i/keep-editing-to-keep-your-jobs.png

How Can Companies Save Big on Recruitment

Although in present era most of the works in any company and small or large-sized organization is performed by machines and computers still nothing can replace human resources. Without skilled as well as unskilled human resources it will be difficult for any organization to complete daily work processes that help in generating profit for the organization. As we know different companies operating in varied industries have a different requirement. Therefore, a different set of skills are required in human resources, which make the operations of any organization smooth in long-run. Further, once machines of any organization become obsolete it can be replaced with new pieces easily; however, replacing human resources is a much difficult task.

It is very difficult to recruit and retain the human resource for performing any set of work. In this regard often companies fail to perform proper recruitment process and right person at the right place is not adjusted because of this reason companies suffer losses in long run. However, by hiring the services of specialist recruitment Sydney companies can get a complete solution for recruiting desired human resources. Following the advantages that companies operating in different industries can get by hiring services of top recruiting companies Sydney.

Right person at right job

It is a difficult task for business owners to decide whom they should assign any work. If the right person is not allocated to the right job it means errors, mistakes, the duplicity of work, and mishandling of machinery. None of the business owners would like to afford such things as it will cause loss of time as well as loss of other resources. If you are carrying business in Australia than reputed placement agencies Sydney can help you in finding right personnel that suits any particular job.

Retention of human resources

Once the recruitment process is completed the most important challenge that any organization faces is retention of the human resources. As every organization continuously look for the desired candidate for performing any particular job; therefore, the organizations try their best to pick up best employees of their competitors. In this regard, it becomes very important to retain the existing human resources whose productivity can increase the profitability of the organization. The top recruiting companies Sydney not only recruit the employees for their client but at the same time, they take care of retention of human resources.

Recruits both skilled and unskilled human resources

In any organization, whether it is delivering products or services to its targeted end-users it is essential to hire the services of both skilled and unskilled workers. However, how any organization can decide how much skilled and unskilled workers it is requiring. Further, the judging the level of skill of employees is yet another difficult task for any organization. If an organization unable to distinguish the amount of skilled and unskilled employees it is requiring it will suffer losses. Thus, to avoid such losses an organization needs the support of best recruitment agency in Sydney.

Increases the returns on investment of organizations

At times many business owners believe that paying placement agencies Sydney is a kind of unnecessary expenses. Further, the companies also believe that any placement agency cannot deliver the complete solution in recruiting and retaining existing employees. In addition, there are also some organizations in Australia, which believe that hiring any placement agency can become the cause of loss at the end of the year. However, all these things are just a myth as reputed placement agencies operating in Sydney are much competent in hiring best personnel for companies operating in different industries.

How can business owners judge the competency of any specialist recruitment Sydney?

Although one can find several recruitment specialists in Sydney it is very difficult to judge the competency of any such specialists. However, there are some key points that business owners can keep in mind to find best placement specialists in Sydney.

Recruitment consultant skills Sydney must be competent enough to understand the customized requirement of different companies operating in varied industries.

The placement agency should have better control and can understand the need of recruited employees so that recruited employees must get retained in respective companies.

The third and foremost key point that placement agency should take care is that it should offer result oriented job so that the profitability of clients should increase.

Senin, 16 April 2018

How a hip replacement is performed

How a hip replacement is performed

Image source: https://localtvkstu.files.wordpress.com/2015/09/hip-replacement.jpg?w=770

How a hip replacement is performed

The hip is an enartrotic joint. Normally, the ball at the upper end of the thigh bone (femur) moves smoothly in the pelvic cavity (hip) over a cartilage lining. Cartilage prevents bones from rubbing. If the cartilage wears out, the underlying bone is exposed and causes pain and stiffness in the joint. As a result, walking and moving cause pain.

A new hip joint can improve your mobility and decrease pain.

Types of artificial hips

The artificial parts of hips can be metal, ceramic or plastic. The hip joints can be fixed in place by a special substance called 'bone cement'. Alternatively, it can be designed so that its bone grows on the metal. This stimulates the bone to grow into the artificial joint and snaps into place.

Hip revision surgery

During the original hip replacement, the hip joint was replaced with artificial hip pieces. Generally, they last between 10 and 20 years, until they need to be replaced.

Renewing an artificial hip joint is more complicated than the original operation because the artificial hip joint should be removed before placing a new one. If the hip has loosened, it may not be so difficult for the surgeon, but if it is still attached to the bone, removing the old components can be a challenge.

Although there will be a great improvement, you may feel that the new joint does not improve your life as the original hip operation. This may be due to the fact that the muscles may take longer to recover from the reconstruction of scar tissue and the repetition of the operation.

What alternatives are there for hip replacement?

Generally, surgery is recommended only if nonsurgical treatments, such as analgesics (acetaminophen), anti-inflammatory (ibuprofen), or using physical assistance such as a cane, no longer help reduce pain or improve mobility.

Preparation for the operation

The surgeon will explain how to prepare for the operation. For example, if you smoke, you will be asked to stop smoking, as this increases your risk of infection in the chest and wound, which may delay your recovery.

Normally, the operation will be performed under general anesthesia. This means that you will be asleep during the operation. As an alternative, you will undergo surgery under epidural or lumbar anesthesia [add link to epidurals for surgery and pain relief]. This completely blocks the sensitivity of the waist down and you remain awake during the operation. Your surgeon will tell you which type of anesthesia is best for you. Often, they are placed combined, so that people remain asleep, but epidural / lumbar anesthesia will calm any pain immediately after surgery.

If you are going to be given general anesthesia, you will be asked to fast. It means that you should not eat or drink, normally about six hours before. However, it is important to follow the advice of your anesthetist.

How a Blog Can Help Your Business

How a Blog Can Help Your Business

Image source: https://cdn2.hubspot.net/hubfs/2676591/AMERISA-P-IG.png#keepProtocol

How a Blog Can Help Your Business

If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people across the globe.

Once they are set up, blogs are easy to update. The typical blog entry is short and informal, making it easy for you to write - and easy for your customers to read. Because blogs are filled with a bunch of little blurbs, your readers are more likely to visit on a regular basis to read your latest commentaries. They also feature a search function, which your readers can use to find blog entries on a specific topic.

But like every form of marketing, a blog requires you to lead it in a strategic direction. Before you start your blog, make a decision about the blog's theme and "voice." Once you determine your goals, stick to the topic. You can weave your personality and stories into the blog, but always keep these relevant to your target audience. Make your blog a tool that provides helpful advice, tips, and musings to your readers. A blog that is really a sales pitch or advertisement will NOT garner a wide audience.

Here are some examples of the types of business blogs and the various types companies that might benefit from them:

1) Consultant Blog: This type of blog is widely used by a variety of service-based companies including marketers, interior designers, event planners, financial advisors, and so on. In fact, this is the type of blog that I write. The Consultant Blog primarily features a single person writing about their advice and observations. It is a way of highlighting your expertise in an area and building an active readership who trust your opinion to guide them.

2) Tourist Blog: Every Bed and Breakfast can benefit from this type of blog. It features the local area with pictures of surrounding vistas and updates about upcoming events. It can feature links to local weather and favorite places to visit. The Tourist Blog can help sway people to use your business services over that of a competitor, as well as keep in touch with them until they visit your city again. It can also save your business time by providing people the answers to frequent questions. Other businesses that benefit from this style include rafting companies, ski areas, fishing guides, festivals, and so on.

3) Industry Blog: There are a number of companies that specialize in a very narrow area of their industry. For example, many manufacturers are highly specialized in what their company produces. These companies often sell to other businesses. In this case, it is often helpful to blog about new products lines, materials, trade shows, equipment innovations, industry news, and shipping news. Examples of industries that would benefit from these blogs include fabrication, machining, printing, engineering, insurance, and stamping.

HOMEMADE CARP FISHING BAIT -- How To Exploit Amino Acids!

HOMEMADE CARP FISHING

Image source: http://www.coarsefishingtipsuk.co.uk/wp-content/uploads/2017/03/how-to-make-your-own-fishing-bait-carp-bait.jpg

HOMEMADE CARP FISHING BAIT -- How To Exploit Amino Acids!

* The importance and bait significance of First Limiting Amino Acids! *
There are about 25 amino acids found in proteins, but the most important to carp are the essential amino acids for carp.

These are not made in the carps body, and must be consumed in the diet. Carp are always deficient in one amino acid more than any other, and this definitely drives their dietary feeding behaviour and bait preferences.

Mixing whole food ingredients, like milk protein derivatives and fish meals together in your bait counteracts the carps main amino acid deficiency! Doing this makes your bait extremely desirable.

In my research, the most common essential amino acids in individual carp foods, have been:

* Lysine.

* Methionine.

* Threonine.

* Valine.

* Isoleucine.

* Leucine.

* Phenylalanine.

* Histidine.

* Arginine.

* Tryptophan.

Cystine and tyrosine are synthesized in the carp body, but only if the essential amino acids methionine and phenylalanine are consumed in sufficient amounts.

You may have been confused about the most important levels and ratios of ingredients to use in nutritional baits, to maximize nutritional carp bait attraction. The following points might help:

A carp is deficient in one amino acid more than any other at any one time, depending on its personal diet.

The amino acid that is most deficient in the carp, limits the digestive level of all the others, in the proteins in the bait.

Each protein ingredient in your bait is most deficient in one particular amino acid, called the first limiting amino acid and prevents any further digestion of other amino acids in that protein ingredient; no matter how abundant they are in your bait!

Conversely, a different bait ingredient may have a different essential amino acid profile. However, it could have an abundance of the first limiting amino acid in the other ingredient in your bait.

The two ingredients together will therefore counteract each others limiting digestion effect.

Therefore it is essential to mix food ingredients that have different weaknesses in their essential amino acid distribution. This produces a balanced amino acid profile in your bait. An individual bait will have a totally different combination of types of ingredients to another balanced amino acid profile style bait, but still have a balanced beneficial protein content.

For example, bait consisting of milk proteins, or made of fish and shellfish meals, or one made from poultry meals, or one made from bean and nut meals. Each has a balanced amino acid profile, but different ingredients. Each bait is limited by a different amino acid. And each bait may be most abundant in a different amino acid too, depending on individual ingredients used and their quantities used in the bait.

The key therefore is not to favour the individual ingredients that have produced catches historically, but rather, the effect of those ingredients in different combinations, as part of an attractive balanced food type carp bait.

The author has many more fishing and bait edges up his sleeve. Every single one can have a huge impact on catches. (Warning: This article is protected by copyright.)

By Tim Richardson. The thinking mans EXPERT BAIT MAKING GURU.' *** FOR MORE EXPERT FISHING IMPROVEMENT INFORMATION AND BAIT MAKING BOOKS SEE: http://www.baitbigfish.com

Tim Richardson is a leading big fish angler with many incredible catches to his name. He is also a nationally recognised carp and catfish bait guru in the UK. His best selling bait making and bait enhancing books / ebooks help beginners and experienced anglers alike to improve and enhance their baits achieving far greater catches of big fish. *His books are even used by members of the elite British Carp Study Group for expert reference. * If you feel your catches could gain from more expert bait experience, insights and fishing information and techniques, take a look at Tims dedicated website.

Minggu, 15 April 2018

Holiday Speeches aren't always what they should be

Holiday Speeches aren't always what they should be

Image source: https://i.pinimg.com/736x/13/e9/dc/13e9dc13e33b7ce3b83f7499e2338409--wedding-speech-quotes-funny-wedding-quotes.jpg

Holiday Speeches aren't always what they should be

How many times have you squirmed in a chair at the firm's annual do? The holiday speeches given by many C.E.O's often take away from the party spirit because they are long and boring. That's not how it should be. After all they are given on a social occasion and should reflect the party spirit. Instead they often drone on about the work done during the year and the work to be done in the future.
That is not to say such speeches should not be motivational. It is an ideal opportunity for the boss to whip up enthusiasm but he should do so in the context of the office party. So the speech should be light-hearted and short instead of long and dreary. It should speak of the good things about office life such as the friendships formed and the achievements made. It should explain why people are gathered together at the end of yet another year.

Most people are looking forward to the break in their working life. Holiday speeches should refer to the fact that such a break is well deserved because of the hard work done during the year. The speeches should talk about the need for a change from everyday life and how it restores people to have such a holiday.

The speeches should be welcoming to both staff and their guests. They should mention the fact that everyone has gone to great lengths to dress appropriately for the occasion. They might include a reference to the fact that it is only at the office party we see people in their true light. The manager for instance, might prove to be a wow at Salsa dancing. A personal assistant might prove to be a wonderful singer.

The speech should mention what a marvelous job each member of staff has done during the past year and the challenges that lie ahead. The Holiday speeches should emphasise the fact that working together is the key to success and that partying together sets the scene for that success. Above all holiday speeches should express the appreciation of the boss for the work done during the past year. He or she might also mention the stalwart work done by the social committee if that is applicable. They should lay emphasis on the fact that he or she expects the staff to let their hair done and party the night away. The speech should obviously end with a happy holiday wish.

Niamh Crowe

Copyright Speechwriters 1994-2009

marketing@speech-writers.com

Tel. +353 1 8333599

Niamh Crowe has written speeches for 20 years. Her site has thousands of speeches for every event and occasion including holiday speeches, birthdays, inspirational speeches, groom speech etc.

Hiring a Home Health Care Employee

Hiring a Home Health Care Employee

Image source: https://www.successperformancesolutions.com/wp-content/uploads/2012/08/home-health-nurse_71309545.jpg

Hiring a Home Health Care Employee

Providing the primary care for an elder loved one can be difficult. When you cannot deliver all the elder care yourself and support from friends, family, and community organizations is not enough, it may be useful to hire a home health care worker. He or she can offer care from a few hours a week to 24 hours a day, and can provide many other helpful services. Types of in-home health care services include:

General Health Management like administration of medication or other medical treatments
Personal care such as bathing, oral hygiene, dressing, and shaving
Nutrition help like preparing meals, assisting eating, and grocery shopping
Homemaking services including laundry, dishwashing, and light housework
Companionship for example reading to the senior or taking them on walks

Recruiting and Interviewing Applicants

There are many avenues for hiring a home health care employee. Generally, home health care workers can be hired directly or through an agency. Home health care agencies often have a staff that includes social workers and nurses that will manage your care. However hiring an independent home health care worker is generally more cost effective, it will also give you more control over the type of care you receive. Resources like TheCaringSpace.com help connect you with independent home health care workers in your area.

Senior home care workers should be carefully screened for proper training, qualifications, and temperament. Fully discuss the needs of the elder care recipient during an interview with a prospective home health care employee. There should be a written copy the job description and the type of experience you are looking for.

References

Have applicants fill out an employment form that includes the following information:

Full name
Address
Phone number
Date of birth
Social Security number
Educational background
Work history

Before hiring, you should ask to see the senior home care worker's licenses and certificates, if applicable, and personal identification including their social security card, drivers license, or photo ID.

References should be checked out thoroughly. Prospective employees should provide the employer with names, dates of employment, and phone numbers of previous employers and how to contact them. It is best to talk directly to previous employers, rather than just to accept letters of recommendations. Also ask the applicant to provide or sign off on conducting a criminal background check (TheCaringSpace.com can be used to complete background checks on caregivers).

Special Points to Consider

Make sure the person you are considering hiring knows how to carry out the tasks the elder care recipient requires, such as transferring the senior to and from a wheelchair or bed. Training may be available, but make sure the worker completes the training successfully before hiring him or her.

No one should be hired on a seven-day-a-week basis. Even the most dedicated employee will soon burn out. All employees need some time to take care of their personal needs. No worker should be on call 24-hours a day. If the elder care recipient needs frequent supervision or care during the night, a family member or second home health care worker should be able to help out or fill in.

Live-in assistance may seem to be more convenient and economic than hourly or per-day employees but there can be drawbacks. Food and lodging costs must be calculated into the total cost of care, and it could be difficult to dismiss someone without immediate housing alternatives. If you decide to utilize a live-in arrangement, the employee should have his own living quarters, free time, and ample sleep.

Job Expectations and Considerations

Before hiring a senior home health care worker, you should go over the tasks you expect them to perform and other issues, such as promptness, benefits, pay scale, holidays, vacations, absences, and notification time needed for either employer or employee before employment is terminated. If you work and are heavily dependent on the home health care worker, emphasize the importance of being informed as soon as possible if he or she is going to be late or absent so that you can make alternative arrangements. Be clear about notification needed for time off, or what to do in the case the home health care worker experiences a personal emergency that requires them to abruptly leave work. It is important to have a backup list of friends, family, other home care workers, or a home health care agency you can call on.

Be clear about issues concerning salary, payment schedule, and reimbursement or petty cash funds for out of pocket expenses.

You should spend the day with the home health care worker on his first day to make sure you are both in agreement over how to carry out daily tasks. It would also be helpful to supply the home health care worker with a list of information on the elder care recipient such as: special diets, likes, dislikes, mobility problems, health issues, danger signs to monitor, possible behavior problems and accompanying coping strategies, medication schedule, therapeutic exercises, eye glasses, dentures, and any prosthetics.

You should also provide the following information to your home health care worker: your contact information, emergency contacts, security precautions and access to keys, clothing, and locations of washing/cleaning supplies, medical supplies, light bulbs, flashlights, fuse box, and other important household items.
Transportation

Another big consideration in hiring a senior home care worker is how he or she is going to get to work. If they do not have a reliable car or access to public transit, then you might want to consider hiring someone to drive him or her, which might be more economical than using taxis. Inform your insurance company if the home health care worker is going to drive your car when caring for the senior. Your insurance company will perform the necessary driving background checks. If the home health care worker is using his or her car to drive the elder care recipient, then discuss use of her or his car, and conduct a driving background check.

Insurance and Payroll

Check with an insurance company about the proper coverage for a worker in your home.

Make sure all the proper taxes are being drawn from the employee's check by contacting the Internal Revenue Service, state treasury department, social security, and the labor department. If you do not want to deal with the complexities of the payroll withholdings yourself, than you can hire a payroll company for a fee.

Even if your home health care worker is working as a contractor, you are still obligated to report the earnings to the IRS. Talk to your accountant or financial advisor about making sure you are following IRS rules.

Ensuring Security

You should protect your private papers and valuables in a locked file cabinet, safe deposit box, or safe. If you are unable to pick up your mail on a daily basis, have someone you trust do it, or have it sent to a post box. You should check the phone bill for unusual items or unauthorized calls. You should put a block on your phone for 900 numbers, collect calls, and long-distance calls.

Keep checkbooks and credit cards locked up. Review credit card and bank statements on a monthly basis, and periodically request credit reports from credit reporting agencies. Lock up valuable possessions or keep an inventory of items accessible to people working in the house.

You can help to prevent elder abuse to your loved one by:
Make sure the home health care worker thoroughly understands his or her responsibilities, the elder care recipients medical problems and limitations, and how to cope with stressful situations.
Do not overburden the home health care worker.
Encourage openness over potential problems.

The following are possible signs of elder abuse or neglect:

Personality changes
Crying, whimpering, or refusing to talk
Sloppy appearance
Poor personal hygiene
Disorganized or dirty living conditions
Signs of inappropriate sedation, such as confusion, or excessive sleeping
Mysterious bruises, pressure sores, fractures, or burns
Weight loss

If you suspect abuse, act immediately. Do not wait until the situation turns tragic. Investigate the situation by talking to the elder care recipient in a safe situation, or install monitoring equipment. Examples of abusive behavior include yelling, threatening, or over controlling behavior that could involve isolating the senior from others. If the situation is serious, you should replace the home health care worker as quickly as possible. If you fear the elder care recipient is in danger, he or she should be separated from the home health care worker as soon as possible. Place the elder care recipient with a trusted relative or in a respite care facility. Make sure your loved one is safe before confronting the home health care worker, especially if there is concern about retaliation.

Report the situation to Adult Protective Services after ensuring the safety of the elder care recipient. The police should be contacted in the case of serious neglect, such as sexual abuse, physical injury, or misuse of funds.
Supervising a Home Health Care Worker

The most important thing to remember after hiring a home health care worker is to keep the lines of communication open. You should explain the job responsibilities clearly, and your responsibilities to the home health care worker. Do not forget that the home health care worker is there for the elder care recipient and not the rest of the family. For live-in arrangements, the maximum amount of privacy should be set up for the home health care workers living quarters. Meetings should be set up on a regular basis to assure that problems are nipped in the bud. If conflicts cannot be resolved after repeated attempts, than it is best to terminate the employee. In such a case, you may have to either place the elder care recipient in a nursing home temporarily or hire a home health care worker through an agency. Reserve funds should be kept on hand in the case of such an emergency.

General Eligibility Requirements for Home Care Benefits

Hiring a home health care worker directly is usually less expensive than hiring through a home health care agency; but if the elder care recipient is eligible and you wish to use assistance from Medicare, you must hire someone through a certified home health care agency. For the senior patient to be eligible, three or more services must be ordered by a physician. Other factors or eligibility are the required need for skilled nursing assistance, or one of the following therapies: physical, speech or occupational. The elder care recipients medical needs will determine asset and income requirements.

Hiring Home Health Care Workers through Home Health Care Agencies versus Independently

Different health care professionals can assess the elder care recipient's needs. A nurse or social worker can help with design and coordination of a home care plan. Your care manager, doctor, or discharge planner can help with services being covered by Medicare. They generally help make the arrangements with a home health care agency.

You should ask the home health care agency how they supervise their employees, and what kind of training their employees receive. Find out the procedures for when an employee does not show up. Also ask about the fee schedule and what it covers, there may be a sliding fee schedule. Furthermore, find out if they have a policy for minimum or maximum hours. Ask the agency if there are any limitations on the types of tasks performed.

Especially if you have to pay for the home health care services yourself, find out if there are any hidden costs such as transportation. If all the costs for hiring a home health care worker through an agency become too much, you may want to consider hiring directly.

Hiring independent home health care workers is not only more economical than using an agency, but it also allows more direct control over the elder care. TheCaringSpace.com is an online community that can help connect you with independent, qualified home health care workers in your area.

Hiring a Bookkeeper 8 Accounting Interview Questions To Ask

Hiring a Bookkeeper 8 Accounting Interview Questions To Ask

Image source: https://backofficeconsultingblog.files.wordpress.com/2018/01/10-questions-to-ask-when-hiring-a-bookkeeper.jpg?w=640

Hiring a Bookkeeper 8 Accounting Interview Questions To Ask

Hiring a bookkeeper can be an overwhelming process for many small business owners. Before you begin the search, it's important to determine the type of experience and skills you need. Are you looking for someone to analyze the numbers for you and create a budget or do you really just need someone to data enter the bills and invoices?

If you have someone to help you understand the numbers, or you have a strong accounting and financial management background, getting a person who is proficient in your accounting software and whose experience and personality is a fit for your business will probably work out well. On the other hand, if you don't have anyone making sure the numbers are correct, the data entry bookkeeper is not a good idea. In this case, you'll want to look for someone with full charge bookkeeping experience. That is, the ability reconcile the balance and perform a monthly close. Typically, bookkeepers do not have the skill-set to help you with financial management beyond accurate financial reports.

Once you place an ad, you'll be treated to a smorgasbord of candidates. You'll have to narrow down the pile of candidates to those who meet the needs of your job description and then the interviewing fun will begin. You'll want to ask questions that will ensure the bookkeeper really does have the right skills and will fit the culture of your business. Here are 8 questions to ask your potential bookkeeper:

1) Do you think accrual or cash basis reporting is better for business management?

Look for an advanced bookkeeper to explain that accrual basis accounting provides better financial reports, but cash basis is usually preferred for taxes. We can keep the books on accrual basis for management reporting and the tax accountant can make adjustments for cash basis taxes. A standard bookkeeper will probably tell you what her experience has been and will not have a preference for either.

2) What is the accounting equation (or the balance sheet equation) or explain the balance sheet.

A good bookkeeper will explain the balance sheet has assets, liabilities and equity. This is mandatory for anyone you expect to provide accurate financial reports. Ideally they will tell you the equation is: Assets = Liabilities + Equity. If they can't explain the balance sheet, then ask them to describe an asset and liability account. You won't want someone who doesn't know the balance sheet responsible for month end close, but if someone else is ensuring accuracy, just knowing how assets and liabilities are used will be fine.

3) The bank account is off $0.72. How long will you spend looking for the problem and what steps will you take to find it?

This problem is tricky and really depends on what you would like to see in the right bookkeeper. Some won't stop looking until they find it. Sure, there could be numerous things causing any discrepancy so you do want them to spend some time looking for the problem. But how much time? Is spending 2 hours looking for $.72 the best use of time? If we look at return on investment, that's absolutely a bad use of time. If they answer 2 hours, you'll want investigate their tolerance for non-perfect circumstances. If you're in the creative field, an extreme perfectionist may just drive you insane. If, however, they won't look for the error at all, their attention to detail probably isn't strong enough and you should keep looking.

When looking for the error, the ideal candidate will say it's likely a transposition error and they would start there first (transposition errors are divisible by 9). They may just say they would check every line item against the statement, which is perfectly valid.

4) In cash basis accounting, how would your record a $600 annual insurance premium?

The right answer for cash basis is debit insurance expense $600, credit cash or accounts payable. All bookkeepers should get this right.

5) How would you record a $600 annual insurance premium using accrual accounting?

The correct answer here is Debit Prepaid Insurance $600, Credit Cash or Accounts Payable. Prod them to find out when insurance expense is recognized. It should be $50/month with a Debit to Insurance Expense and a Credit to Prepaid Insurance. If the candidate cannot answer this question, don't expect them to keep your books based on a accrual accounting. You will want to depend on someone else for management reports.

6) How many gas stations (or coffee shops, etc) do you think there are in the U.S.?

With this question, we're looking for good critical thinking skills. It's not okay to just guess a number with no explanation or to say they would "google" it. You want the candidate to have a process for getting to their guess, no matter how far off it is. There are this many gas stations in my town, I would guess this many towns in my state....

7) Rank the following in order of importance for business success: Sales, Teamwork, Quality, Integrity, Profitability, Service

There isn't a right or wrong answer to this question, but it will indicate whether the candidate is aligned with your business culture and also demonstrate critical thinking skills. Look for a justification for why they answered the way they did. Does it line up with how you would answer the question? For example, if they say Profitability is the most important. Why is that the case? If they say teamwork is least important, you probably want to dig a little deeper if teamwork is high on your priority list.

A bookkeeper would preferably list profitability lower on the list because you want to know that they are considering the whole business, not just their job. You would also want to see integrity high on the list. Do you really want a bookkeeper who doesn't value integrity?

8) Tell me about a time you didn't agree with something your boss asked you to do.

The right answer here will depend upon the personality you're seeking. Do you want a follower who will do what you say? Are you looking for an advisor to tell you what should be done? Perhaps a mix is the right answer for you, someone who is confident enough to speak their mind, but is willing to take direction.

There are tons of potential interview questions to ask when interviewing bookkeepers. The ones listed above can give you a good indication of whether or not the candidate is a good fit. For a better assessment of accounting skill, checkout AIPB's bookkeeper test. Don't forget to check references and try to talk to a CPA who has had the opportunity to see their work.

How to Create Online Promotions for a Digital Consulting Agency

Image source: https://www.power4consulting.com/Portals/13455/images/contractor-school-19-steps-and-strategies-for-a-lead-generation-website-...